I am a B2B content marketing leader.
I've spent my 17-year career helping B2B brands reach and engage business leaders to drive increased brand recognition, organic and paid web traffic, lead generation, revenue, and customer loyalty.
I've pioneered efforts on everything from customer marketing initiatives to demand generation campaigns and website rebrands. Content marketing strategy and creation are my sweet spot. I've grown and managed high-performance marketing teams, built meaningful alliances with sales and business development teams, and consistently empowered results on time and within budget.
Background
Anaplan
Solutions Marketing Director
MicroAge
Director of Marketing
JDA/Blue Yonder
Content Marketing Director
VitalWare
Director of Marketing
TP Orthodontics, Inc.
Creative Services Manager
GoDaddy.com
Copywriter
Technology
- WordPress
- Marketo/ActOn/Hubspot
- Google Analytics
- LinkedIn Advertising
- YouTube management
- Confluence
- Excel
- Canva
- PowerPoint
- Sharepoint
- Salesforce
work
Website rebrands.
Headed up the website and company rebrand at MicroAge, (and VitalWare) through creative direction, team and agency collaboration, and writing all original site and blog copy.
Long-form content.
I have more than 16 years of experience creating long-form content for business leaders and decision-makers and medical professionals.
Short-form and sweet.
From infographics to blogs, brochures, and podcast intros, I've written short and sweet across all mediums.
Published.
Proven.
My career advice and other writing, including ghost-written articles for executives, have been published by Forbes, Mashable, Business Insider, and The Muse and mentioned by the New York Times online.
Cloud/SaaS is a fast-changing space, which takes a certain kind of marketing acumen and personal tenacity to stay ahead of the curve. I’ve worked with very few people who have the passion, focus, and drive for the business as Naomi. Our industry needs more professionals like Naomi, who is an excellent colleague and thought leader."
REGGIE TWIGG, ANAPLAN
The word "collaboration" is a catchphrase these days, but Naomi truly lives it. Naomi consistently demonstrated a level of leadership by challenging JDA to think about content in new and different ways. If you are needing a strong leader to manage and empower your team and take your content strategy to the next level, I would highly recommend Naomi."
ROSS WEST, JDA/BLUE YONDER
